Hey Reader,

When I decided to bring back a live Signature Talk building cohort after 2+ years, I had a moment of panic.

I’d been running my program on evergreen without live launches or live cohorts (but still with live support) as I reduced my hours significantly to have my 3rd kid (which turned into more than 2 years of a slower pace).

Truth is, I hadn’t felt a desire to turn the dial back up in my business until last fall, when something got me SUPER riled up (more on that tomorrow).

But I’m so glad I decided to bring back a live talk building experience (this time in an 8 week format), because just yesterday I got this DM from a student giving me an update on how’s she’s doing (completely unprompted):

She joined the program in May 2024 and saw a 6x increase in her speaking fee.

It got me wondering how other alumni were doing, so I messaged Liz Wilcox (who was one of the case studies in my masterclass) to ask for an update.

Here's what she sent:

"I still give the Signature Talk I created in the Accelerator back in spring of 2020. I gave it twice last week, actually. In person, I gave that talk 5 times just last year and was even asked to speak at Craft + Commerce.

This talk is still the biggest way I get people into my now 4000+ membership!

Public speaking is hands down the single greatest thing I do for my business and the Signature Talk Accelerator was the best investment I ever made at the beginning of my business. I couldn't have picked a better path to go down. Plus, Heather is aces. Let's be real.

I made over $500,000 in 2025 with no ads and no sponsored content and no client work. Those are just sales to my digital products.

Nearly all the leads that bought from me came from public speaking and nearly all the public speaking I did came from that signature talk I created nearly 6 years ago.

Thanks Heather!"

Yoooo.

$500 to $3,000 in under 2 years.

ONE talk used 300+ times over 6 years = $500,000 in annual revenue.

Whether you're just getting started with paid speaking or you've been at this for years— your signature talk becomes the asset that keeps paying off.

I share these examples with you because your signature talk (paired with your speaking skills) is an INVESTMENT in a long term asset for your business.

And the best time to build that asset? Right now at the start of this year.

​Enrollment for the Signature ERA Winter Cohort ends this Wednesday at noon pacific and class begins the following week.

By mid-March, you’ll have a signature talk that works NOW and will keep working for years.

Just like Liz and the 168 other business owners who’ve graduated from the program.

xo,

Heather Sager | Speaker. Mentor. Educator. Helping business owners speak, teach, and lead—better. 🎤 Founder, The Signature Era™ 🎧 Host, The Heather Sager Show​

P.S. If me celebrating my students making money rubs you the wrong way, hear me out.

I started speaking on stages for a nonprofit I co-founded in honor of my mom. For years, I believed the "noble" path meant keeping money and mission separate.

But here's what I learned running that foundation: You can't change lives without resources. Every life saved, every person helped, every mission fulfilled… it all required MONEY.

And the doctors I later trained, they went to school to help people hear again. But they also had to learn to sell $6,000+ hearing aids because insurance didn't cover them. Help people AND run a sustainable practice.

Here's what I know about you: You didn't build your expertise to stay small. You didn't develop your skills to play it safe. And you sure as hell didn't start your business to apologize for wanting both impact AND income.

Your signature talk is how you do both.

So yeah, I'm going to celebrate when my students 6x their speaking fees. I'm going to brag when they make $500K. Because their bank accounts growing means MORE people are getting the help they need.

Make money. Make impact. Rinse and repeat.

​Peep all the details here ← we added some more to this page yesterday to help you make a decision.​

P.P.S. Want to hear more from Liz? I interviewed her on episode 188 of my podcast about how she's used her signature talk to build her business. That episode is from a couple years ago, but as you can see from her message today, her results are still happening.