Hey! I promised to follow up with you today about launching and selling your offers, so here I am from my new coffee shop office*.
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I just glanced out the windows and it's SNOWING! Which should be normal since it's winder in Bend, OR... but this has been a weird season and we’ve barely seen a dusting of snow this year.
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It's the topic of ALL small talk here because our mountains have struggled to accumulate enough snow for ski season.
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​This “off” season thing seems to also be happening online with sales though too, have you noticed things have felt a bit weird lately?

It’s been building for a while, gone are the days when people plunk down thousands of dollars out of FOMO or because they vibed with your webinar.

As buyers we're more cautious, skeptical AF and more thoughtful with our investments (aka slower to move) than even a year ago.

And it kind of feels like everyone is struggling🫠.

But just like the little flurry of snow (which has stopped now 😅) that's not the full picture.
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The truth is that the mountain peaks ARE covered in snow, and even last weekend my boys went snowboarding.

Similarly, many entrepreneurs are having their easiest launches right now. And it's not because they have a bigger audience or a better sales page.

It's because of what they're doing in the weeks BEFORE they launch.

Which is why I want you to know my client, launch strategist Brenna McGowan. ​
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You might remember her name from when I talked about her last year after working on her talk for Social Media Marketing World (she was invited back btw, so we’re working together again right now)​
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Or you might’ve heard her recently on Amy Porterfield's podcast 👀 talking about what's changed with launches ← I helped her prep for that interview too!
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​Brenna shared with me that right now she’s seeing a clear pattern with her clients:

The ones who are winning right now are doing something different before the cart ever opens.

She's breaking down exactly what's working now inside The 2026 Launch Model Masterclass: 3 Pre-Launch Moves That Build Demand, Pre-Sell Spots, and Take the Pressure Off Cart Week​

It’s live, free and happening Thursday, March 19th (choose from 2 times)

If you plan to sell your offers (even if it’s not through a “live launch”), this class will help you understand how to build anticipation and demand long before you ask for the sale, so snag your spot.
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Heather Sager ​Certified High Performance Coach for Visible Leaders​ 🎧 Host, The Heather Sager Show​ 🔗 Ways to work together​

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P.S. Plus, everyone who shows up live gets Brenna’s Pre-Launch Gap Assessment, a quick tool that shows you which of the 3 pre-launch moves you need to make first to rock your next launch.

​Grab your spot here.​
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*PPS. If you missed my update last week about my "new office" and schedule, catch up here. ​